Own Your Product
To Own Your Life

      Resell-rights-strategy-1 is to have your own product to sell.

      If you get the master-resell-rights to a product it is like having your own product. This is because not only can you sell it yourself, but you can also give others the rights to resell it. That's extra money in your pocket.

      Having the resell-rights to a product allows you to set the price according to the market. While some resell-rights programs will limit how low you can price it, the high end is entirely up to you.

      Sometimes, if you present the benefits properly, you will get more sales at a higher price for the same process. This is a matter of testing to see what works.

      A good resell-rights product comes with a professionally written sales letter. But that doesn't mean that you can't improve on it. Once you have things set up you could double or triple your sales by testing different ideas to talk about in your sales letter. Copywriting students love this aslpect of resell-rights-strategy-1.

      Of course, if you have full resell-rights to a product you can enhance it with additional, related materials like audio, video, workbooks, etc. Adding value to your core product is worthwhile if you own it and no one can take it away from you. It is riskier to do that with affiliate programs because the program could change or go away at anytime, without warning (it happens!).

      Resell-rights-strategy-1 is about owning your life. When you own a product you can decide how to run your business rather than hoping that someone else will make decisions in your favour on an ongoing basis.

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